Partnering with Client Expedites a Resale
Chalk this up as a success that could only grow out of our close partnership with a client. A large global carrier chose ARI to remarket the trucks of selected contractors who were soon to get new vehicles. We avoided the broad resale marketplace and targeted a specialized group of buyers upstream in our client's channel: the company's other

contractors. To get the job done quickly and cost-effectively, we chose our ARIAutoDirect website as the resale medium. Since the vehicles were already painted with the right colors and logo, they struck a chord with targeted contractors and sold out quickly. The partnership of ARI and our client expedited sales of these ready-for-work vehicles in a timeframe that exceeded everyone's expectations.